1. Marketing Essentials (Rus)
1. What is marketing.
2. Evolution of Marketing. Marketing in terms of different economic systems
3. P - Elements of Marketing; groups of consumers
4. Marketing and Behavior of Buyers.
5. Key tools of marketing activity
6. Peculiarities pf agricultural marketing
7. Market segmentation
2. Managing marketing (Rus, Eng)
1. Introduction to marketing
2. Marketing planning
3. Managing Farm Business (Rus,Eng)
1. Introduction to farm business management
2. Appraisal of business financial resources
3. Enterprise planning4. farm business planning
4. Farm Associations (Rus, Eng)
1. Producers` group
2. Buyers` group
3. Sellers` group
5. Farm Associations Role of Associations in market development"PP Presentation "Association as a tool to maintain policy"PP Presentation "Role of Dealers' Associations" (Eng)
6. Agricultural marketing (Rus, Eng)
7. Business Planning (Rus)
8. НАССР History of НАССР (Hazard Analysis and Critical Control Points )
Steps for registration of НАССР (Rus)
9. Participation in international fairs and exhibitions Rules of participation,How properly to prepare a stand (Rus)
10. Entrepreneurship Essentials and Rights of Entrepreneur Identification of Entrepreneur Qualities of an EntrepreneurCost and profit calculation (Rus)
11. Packing Packing materials: glass, metal, wood, paper, carton and plastics Marketing and design of packingRequirements of export markets to packingExamples of export packings. (Rus, Eng)
12. Financial Management Understanding the nature of financial management, types of reports.Financial analysis as an effective way to manage financial resources. (Rus, Eng)
13. Fundamentals of joint study and planning (key principles and methods of PCA) (Rus)
14. Staff Management (Rus)
1. From idea to practical work
2. Culture of Company
3. Job description
4. Picture of ideal employee
5. Application
6. Announcement examples ON open vacancies
7. Announcement in newspaper
8. Main rules in conducting interview
9. Motivation